USA

TUDOR watch brand partners with TD Five Boro Bike Tour

Swiss-made watch brand TUDOR and Bike New York have announced their partnership for the TD Five Boro Bike Tour. The 40-mile tour is the largest charitable bike ride in the world, boasting over 32,000 participants each year and is hosted by Bike New York. TUDOR's sponsorship of the tour comes on the heels of a number of other sports and professional cycling partnerships undertaken by the brand, including the role of official timekeepers for Inter Miami CF, an American professional soccer club based in Miami, becoming the official timekeepers of the Giro d'Italia as well as the entire RCS family of races that include Monuments like the Classic Milano-Sanremo and Il Lombardia; and partnering with Swiss cycling legend Fabian Cancellara to lead TUDOR Pro Cycling Team, comprised of some of the most daring cyclists from around the world.

USA

Leading dairy brand Amul sponsors USA Cricket in Men's T20 World Cup

USA Cricket has announced that world-leading dairy brand Amul has signed as Lead Arm sponsor of its men's national cricket team for the highly-anticipated ICC Men's T20 World Cup 2024. The prestigious ICC tournament will commence on June 1st this year, with the opening match scheduled between USA and Canada in Dallas, TX. As co-hosts of this major ICC event, the USA will make its debut appearance in this global championship. The association with Gujarat Cooperative Milk Marketing Federation (GCMMF), responsible for marketing milk and milk products under the brand name Amul, is a significant step towards expanding and popularising cricket across the nation, suggests the club. Having initiated their association with international cricket back in 2011 through the Netherlands' cricket team, Amul has maintained a strong bond with the sport by supporting various international teams in numerous ICC events.

Like-Minds FC gains game-changing sponsorship support from Greenhouse International Ventures Limited

Abuja-based football team Like-Minds FC has announced Greenhouse International Ventures Limited as the club's sponsor. Greenhouse International Ventures Limited are the developers of Kuje Main Market and also the developers of Moremi Market, Ife Osun State, under the Chairmanship of Bar. Ose Ogunkorode and Vice Chairman, High Chief Gidado Tajudeen Olaleke. High Chief Gidado Tajudeen Olaleke also doubles as the Chairman, Finamedia Global Services Limited - the developers of Gwagwalada International Market in Abuja. The club has added that the sponsorship agreement is set to bring about remarkable improvements in its day-to-day activities. Greenhouse International Ventures Limited will appear on all the club's jersey and all publication materials. The club currently sits at the top of Nationwide League One.

Carrefour provides major sponsorship support for Kyambogo Ultra Challenge Run

Carrefour Uganda has announced sponsorship worth UGX 7 million toward the Kyambogo Ultra Challenge Run scheduled for this Saturday, 4th May, at the Kyambogo University Cricket Oval. The sponsorship is seen as aligning with Carrefour's commitment to the health and well-being of the communities it serves, while leveraging the power of sport to bring people together. The race has been held every year since 2010 and is the first ultra-challenge marathon organised in Uganda, serving as a test of fitness for athletes from numerous running clubs across Kampala city and beyond who are interested in participating in continental marathons. Carrefour opened its first outlet in Uganda in 2019, and currently operates over 130 hypermarkets, supermarkets and online stores in 15 countries across the region, with plans to extend into 38 countries in the Middle East, Central Asia, Africa and Russia.

USA

Unilever partners four personal care products with CONMEBOL Copa América USA 2024™

Unilever has announced its partnership with CONMEBOL Copa América USA 2024™, with four Personal Care brands named as Official Sponsors. Axe, Degree/Rexona, Dove and Dove Men+Care will be integrated throughout the tournament, which will span 14 cities in the United States from June 20th to July 14th. The agreement reinforces the company's commitment to boosting confidence to move and celebrating the strength of the global football community with a series of special experiences for football fans across the United States. This 48th edition of the tournament will return to the United States for the first time since 2016, where Copa América Centenario set a new record in attendance with nearly 1.5 million fans. Argentina returns as the defending champions, with Lionel Messi and company opening the tournament. Brand activity will encompass retail promotions, digital activations and stadium experiences.

Ferrari partners with HP in multi-year sponsorship deal

Ferrari and HP Inc. have announced a multi-year title partnership that encompasses the Scuderia Ferrari Formula 1 team, the Scuderia Ferrari Esports team and the Scuderia Ferrari Driver Academy. This collaboration focuses on advancing sustainable innovation and integrating purposeful technology into various aspects of Ferrari's racing divisions. Starting with the Miami Grand Prix on May 3rd-5th, Ferrari's F1 cars will sport the HP logo and compete under the name Scuderia Ferrari HP. This rebranding also applies to the Scuderia Ferrari Esports team and Maya Weug's car in the all-female F1 Academy series. The partnership aims to foster educational initiatives and create a lasting impact through the integration of HP's high-performance products, such as adaptive PCs, conferencing technology, and printing capabilities. These tools are intended to enhance training precision and optimize strategic decision-making for Ferrari's teams.

Aramco signs as FIFA's Major Worldwide Partner in the energy sector

Aramco, one of the world's leading integrated energy and chemicals companies, has entered into a four-year global partnership with FIFA, securing its status as the organisation's Major Worldwide Partner in the energy sector through 2027. This collaboration grants Aramco exclusive sponsorship rights for major events, including the FIFA World Cup 26™ and FIFA Women's World Cup 2027™. The partnership is designed to leverage football's global reach, aligning with Aramco's initiatives in innovation and community engagement. Together, Aramco and FIFA aim to initiate impactful social projects worldwide and implement innovative technologies to enhance the engagement and delivery of football events. This strategic alliance underscores a shared commitment to innovation and development in the realm of international sports.

USA

Dollamur Sport Surfaces maintains role as Official Mat Sponsor to USA Wrestling

USA Wrestling has renewed its partnership with Dollamur Sport Surfaces, maintaining Dollamur as the Official Mat Sponsor through the 2028 Olympic Games in Los Angeles. Since 2016, Dollamur has supplied high-quality mats and sports surfaces for various activities, including wrestling, martial arts, fitness, t urf, cheerleading, gymnastics, yoga and more, catering to both large-scale competitions and private gyms. The company's products mats are used in hundreds of top-level sports competitions, including many national championships and Olympic-qualifying tournaments each year throughout the United States, Canada, Europe, Africa, South America, Asia and the Middle East. USA Wrestling, which is the national governing body for the sport in the U.S., coordinates competitions and programs for its 300,000 members, encompassing athletes, coaches, officials and club leaders. This partnership underscores a continued commitment to providing top-tier equipment for wrestling competitions and training.

Nigeria

Dana Air joins CTI in support of Cabin Crew Contest

Dana Air has announced its sponsorship of the Cabin Crew Contest in Wiiyaakara, Rivers State, in partnership with the Crew Training Institute (CTI) as part of its corporate social responsibility (CRS). The special edition of the Cabin Crew Contest serves as a platform to identify and showcase the talents of young individuals aspiring to pursue careers in the aviation sector. By sponsoring this event, Dana Air seeks to demonstrate its dedication to nurturing the next generation of aviation professionals and providing them with opportunities for training, exposure, and career advancement. Dana Air is a Nigerian airline headquartered in Ikeja and based in Lagos's Murtala Muhammed International Airport. In May 2021, Dana Air teamed-up with Ibom Air to launch the first-ever domestic airline codeshare agreement by Nigerian airlines.

Angola

Angolan insurance company ENSA continues sponsorship support of key oil and gas industry conference

ENSA, an Angolan insurance company, has solidified its support for the country's oil and gas industry by becoming a gold sponsor at the Angola Oil & Gas (AOG) conference. This premier industry event serves as a critical platform for discussions and partnerships. Holding a 37% market share in Angola, ENSA plays a pivotal role in providing insurance for the oil and gas sector, a commitment underscored by its history of over fifty years in the hydrocarbons sector. At this year's AOG, ENSA will not only serve as a gold sponsor but will also sponsor a technical session, continuing its active involvement from the previous year where it engaged in panel discussions and led sessions emphasising the crucial role of insurance in the industry.

Contact